In order to drive organizational growth in a highly competitive market, you need to have the courage of steering away from the current business as usual paradigm.’
Mihaela has always been guided by this statement, and innovation sits at the forefront of her strategy building process aiming to accelerate sustainable growth. She has applied this framework across a wide spectrum of levels in order to enable transformational change, both within the organizational culture and across commercial models.
Mihaela has been steering strategies and driving commercial growth of membership and loyalty programs within Middle East and North Africa, as well as for the most prominent business club in the region.
Currently Founder and CEO of Concerto – The Impact Company, Mihaela’s role encompasses leading strategies which enable partners to align business models and communications to the SDGs in order to maximize their sustainability approach and drive long-term value for all stakeholders.
Mihaela is also the host of A Force for Good Podcast, the first SDGs focused podcast in the region, an educational platform which enables a better understanding and fosters the implementation of the SDGs amongst individuals, communities and organizations through powerful storytelling of current and future initiatives of the interviewed guests.
Passionate about social impact, together with the person who inspired her, Mihaela is a co-founder member of Social Capital, a networking platform which fosters mentorship, support and knowledge transfer within its participants. Coming from technology & innovation, start-ups & SMEs, social enterprises and NGOs, the participants are brought together with the purpose of advancing the progress towards SDG 8 through collaborative efforts.
Mihaela is also part of the Steering Committee at Capital Club Dubai, with her advisory role being focused on facilitating partnerships that enable furthering the businesses of member companies.